Creativity, Inc.
Creative quality depends on how a team handles imperfect work.
Big Idea
Catmull and Wallace describe organizational practices intended to support creative work and reveal problems before they become entrenched.
Candor
Useful feedback needs room to challenge a weak idea without attacking its author.
Early drafts
An unfinished project should not be judged as though it were already a polished result.
Braintrust
Peer discussion can identify problems while leaving responsibility with the creator.
Hidden problems
Leaders may not hear difficulties unless the organization makes speaking up workable.
Learning culture
Mistakes and uncertainty belong in a process of improvement, with accountability still intact.
Notooo Take
Ask what prevents people from reporting a problem early.
One Thing to Keep
Creative quality depends on how a team handles imperfect work.