KhizooologyJust Keep Buying
Historical evidence informs a plan; it does not guarantee its outcome.
Big Idea
Maggiulli uses financial data to question common assumptions about saving, investing, and waiting for the perfect market moment.
Saving versus investing
Income and available assets affect which financial lever matters most.
Consistency
Repeated investment can reduce dependence on selecting one perfect entry date.
Waiting costs
Holding out for an ideal downturn creates its own uncertainty and opportunity cost.
Data context
Historical patterns depend on the sample, period, and assumptions used.
Personal limits
A strategy must account for emergency needs, debt, time horizon, and the ability to absorb losses.
Notooo Take
Separate a cash reserve decision from a long-term investment decision.
- Educational book ideas, not personalized financial advice or promised returns.
One Thing to Keep
Historical evidence informs a plan; it does not guarantee its outcome.