KhizooologyThe Chaos Machine
Ask what the system is rewarding.
Big Idea
Fisher argues that engagement-driven platform design can amplify outrage and extreme group behavior, with consequences beyond an individual feed.
Engagement as a target
Systems built to increase interaction may reward material that provokes strong reactions.
A feedback loop
Recommendations and visible responses can influence what users post and what they believe others expect.
Identity and outrage
Group loyalty can make hostile claims feel like a way to belong.
Consequences outside the feed
Fisher connects platform decisions to reporting on polarization and violence, rather than treating online activity as harmless spectacle.
Beyond personal restraint
His critique asks about design and institutional responsibility; it does not establish that every user reacts in the same way.
Khizooo Take
Before sharing an angry post, inspect its evidence and ask whether your reaction is helping an engagement system.
Remember
Attention is a business metric, not a test of truth.