The Master Switch
Who controls the channel?
Big Idea
Wu identifies a recurring cycle in which open information technologies become concentrated industries able to control access and expression.
An open beginning
New media can initially invite experiments by people outside established institutions.
The industry consolidates
Ownership and infrastructure can gather around a few powerful organizations.
Gatekeepers shape access
Control of distribution can determine which competitors or messages reach an audience.
Across different media
Telephone, radio, film, and television supply historical cases for thinking about the internet.
A cycle can be challenged
The pattern is Wu’s interpretation, not an inevitable law; institutional choices can preserve separation and openness.
Khizooo Take
When choosing a communication platform, examine who owns the channel and how easily participants can leave or reach one another elsewhere.
Remember
Openness depends on power as well as technical possibility.