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📐 Plan
LV2 · Toolooo Standard
Explore → See → Understand → ActUnderstand it. Feature Level describes the depth of the tool experience.

Multi-Format Campaign Planner

Group campaign destinations into reusable master compositions and see the crop tradeoffs.

CreatorDesignSocial MediaCampaignArtContent
Choose your destinations
Add a custom destination
15%

This is a geometric planning limit you choose. A 15% crop can still remove a face or headline; shared proportions do not guarantee a shared composition.

Requested outputs
6
Suggested masters
3
Layouts potentially reused
3
Every output still needs a final check

Master 1 · 0.613:1

2 compatible canvases at your crop limit. Suggested raster canvas: 1,176 × 1,920 px.

Story / Reel canvas9:16 · 8.2% crop pressure
Pinterest standard pin2:3 · 8.1% crop pressure

Dashed frame: master. Orange frame: retained destination area. Maximum loss in this group: 8.2%.

Master 2 · 0.894:1

3 compatible canvases at your crop limit. Suggested raster canvas: 1,207 × 1,350 px.

Instagram portrait canvas4:5 · 10.5% crop pressure
LinkedIn portrait image ad4:5 · 10.5% crop pressure
LinkedIn square image ad1:1 · 10.6% crop pressure

Dashed frame: master. Orange frame: retained destination area. Maximum loss in this group: 10.6%.

Master 3 · 16:9

Separate treatment at this crop limit. Suggested raster canvas: 3,840 × 2,160 px.

YouTube video thumbnail16:9 · 0.0% crop pressure

Dashed frame: master. Orange frame: retained destination area. Maximum loss in this group: 0.0%.

What happened
Design 3 master compositions for 6 destinations.
Why
Destinations share a master only when every centered crop of the actual suggested pixel canvas stays within your 15% area-loss limit. Reducing the limit can create more groups; increasing it trades composition safety for reuse.
Try
Create the masters, place key content inside every destination frame, then make destination-specific typography and safe-area adjustments. Review each final output at its real viewing size.
Compare one existing master ratio
Production checklist & copyable plan
  1. Design one master per group at the suggested ratio.
  2. Check focal points and copy in all destination crop frames.
  3. Adapt type size, branding, overlays, and calls to action.
  4. Export each destination; check dimensions, file size and print bleed separately.
Master 1: 0.613:1 · 1176 × 1920 px
  Story / Reel canvas: 1080 × 1920 px, 8.2% area cropped
  Pinterest standard pin: 1000 × 1500 px, 8.1% area cropped

Master 2: 0.894:1 · 1207 × 1350 px
  Instagram portrait canvas: 1080 × 1350 px, 10.5% area cropped
  LinkedIn portrait image ad: 720 × 900 px, 10.5% area cropped
  LinkedIn square image ad: 1200 × 1200 px, 10.6% area cropped

Master 3: 16:9 · 3840 × 2160 px
  YouTube video thumbnail: 3840 × 2160 px, 0.0% area cropped

Assumptions & format notes

Crop loss = 1 − min(master ratio ÷ target ratio, target ratio ÷ master ratio). Groups minimize the number of compatible ideal ratios; the suggested integer canvas is then verified against the same crop limit. A bounded raster search can separate an exceptionally precise group, which is called out in the result. Zero tolerance uses exact integer multiples of the destination ratio. Suggested canvas dimensions cover each target’s pixels after cropping; they do not assess image quality, bleed, or platform compression.

Preset notes reviewed 2026-09-03. These are planning canvases, not guaranteed upload specifications. Always confirm the final placement.

  • Instagram portrait canvas: Illustrative 4:5 working canvas. Check current placement requirements before export.
  • Story / Reel canvas: Illustrative 9:16 working canvas; reserve room for destination interface overlays.
  • YouTube video thumbnail: Recommended 16:9 thumbnail canvas. Upload size limits still apply. Official specifications
  • LinkedIn square image ad: Recommended square single-image ad canvas. Official specifications
  • LinkedIn portrait image ad: 4:5 single-image ad canvas; vertical ads serve on mobile. Official specifications
  • Pinterest standard pin: Recommended 2:3 standard image Pin canvas. Official specifications
  • Wide web banner canvas: Illustrative 3:1 canvas. Match the actual website slot before production.
  • A4-proportion print canvas: Approximate A4 proportions near 300 PPI, without bleed. Confirm printer specifications.

Understand Multi-Format Campaign Planner

What this tool helps you understand

Choose destination canvases or add custom sizes, then explore how a chosen crop-loss limit changes the master layouts your campaign needs. Compare an existing ratio, inspect retained frames, and copy a production plan with destination-specific checks.

When to use it

Use Multi-Format Campaign Planner when creator, design, and social media work raises questions about campaign format planner, master compositions, and aspect ratio groups and you need a concrete view before making the next move.

How to read the result

Use the calculated fit, spacing, timing, or risk as a planning baseline, then verify it against the physical, commercial, or technical constraints of the real project.

Assumptions and limits

The layout plan uses the selected formats, safe areas, and focal-zone assumptions. Platform templates and publishing interfaces can change, so verify the final creative in each destination.

Toolooo is part of Khizooology, created byKhizar Imtiaz (khizooo).